BTS’s Jungkook has been officially appointed as the global ambassador for Chanel Fragrances & Beauty , marking another milestone in his flourishing solo career and further cementing his influence in both music and fashion.
The French luxury house Chanel announced the news on December 11, stating that Jungkook embodies the brand’s creative energy, boundary-pushing spirit, and timeless elegance. The partnership signals a bold move as Chanel continues its expansion into a younger, global audience.
“Chanel is incredibly honored to welcome Jung Kook as the Global Ambassador for Fragrance & Beauty,” shared Thomas du Pré de Saint Maur , Chanel’s Global Head of Creative Resources for Fragrance & Beauty.
“I’ve long admired his exceptional talent, his musical journey, and his fearless approach to self-expression. Jung Kook perfectly represents the spirit of Chanel. He inspires a generation with his passion and creativity, and I’m excited for the unique projects we’ll build together.”
However, the announcement arrived at a complicated moment, right in the middle of swirling dating rumors between Jungkook and aespa’s Winter. While many fans celebrated the news, it didn’t take long for online discourse to turn divisive.
A segment of netizens criticized the appointment—not because of the rumors—but due to what they viewed as a mismatch between Jungkook’s edgy aesthetic and Chanel’s traditional luxury image.
Jungkook, known for his visible body tattoos and piercings, appeared in the ambassador photos wearing a three-quarter-sleeved top that exposed some of his ink, which became a focal point of criticism.
- “They should’ve covered his tattoos.”
- “Chanel’s image doesn’t suit tattoos.”
- “It’s a mismatch. He doesn’t suit it.”
- “Ever since I left the fandom, his tattoos are so bad. It was hard to gloss over them.”
