CF director Yoo Kwang-goeng, who worked with V on the Compose Coffee campaign, revealed on Instagram, “Everything was improvised.” He also shared behind-the-scenes photos of himself with V, praising the idol’s creativity, expressive range, and active involvement on set.
The Compose Coffee campaign, themed “Coffee as Coffee Should Be,” highlights the role of coffee in everyday modern life. V’s campaign video featured three new menu items and captured different moods of ordinary life—from solitude to relaxation—through V’s expressive acting.
Yoo noted that V’s input went far beyond just performing in front of the camera. Before his military enlistment, V had also collaborated closely with Yoo, contributing to the ad concept itself. V said at the time, “We wanted to express the idea of composing the perfect cup of coffee, so the director and I discussed and built the direction together.”
The synergy between V’s sophisticated, charismatic performance and Yoo’s cinematic visual style created a trendy yet refined brand image.
Since completing his military service, V has resumed his activities with a packed schedule. He is currently working on new music in the U.S., attending fashion shows, shooting magazine pictorials, and fronting campaigns for major global brands such as Coca-Cola and Snow Peak. On August 22, V delighted fans by posting on Instagram: “I hope you’ll enjoy it.”
