A single comment from Jungkook of BTS has propelled a rookie artist into the spotlight.
Recently, Jungkook took to social media and wrote: “You really can catch two rabbits at once. This is May. What is that voice? What is that emotion? What is that pronunciation? Who are you?”
His enthusiastic praise was directed at emerging singer-songwriter neu and it didn’t take long for the internet to react.
Following Jungkook’s post, neu immediately rose to No.1 on Melon’s real-time search rankings, marking a dramatic surge in public interest.
International fans also joined the conversation, leaving comments such as:
- The voice is amazing, and the album quality is high.
- Jungkook rarely reacts like this this must be special.
Some global fans even wrote reviews in Korean, signaling growing cross-border attention.
neu is a 2003-born singer-songwriter who debuted in January with “若造の愛 (Love of a Rookie)”, a reinterpretation of Yangpa’s classic “A Lover’s Concerto”-style track (애송이의 사랑), reimagined with a J-pop rock sound.
The debut track achieved notable results:
- YouTube trending video ranking: Top 40
- Bugs J-pop chart: No.2
neu’s latest release, “Typical (뻔하잖아)”, marks the artist’s first original song, with direct participation in songwriting.
The track stands out for its punk rock sound, themes exploring emotions beyond “typical love,” and dual Korean and Japanese versions targeting a global audience.
Jungkook’s endorsement has historically influenced music trends and spotlighted hidden gems. His recognition of NOI has already expanded the artist’s visibility both domestically and internationally.
With growing curiosity and momentum, industry watchers are closely following NOI’s next move whether this viral moment will translate into long-term success.
