An underwear pictorial featuring Jihyo of the group TWICE, who showed off her elegant maturity and coolness at the same time, is drawing attention as it is released as an all-time goddess visual.
A teasing video called a model change for the first time in 14 years since the beginning of this week has attracted attention online, and the main character was released today.
Korea’s leading underwear brand announced on the 30th that it will select TWICE Jihyo as a new brand model and launch a 2026 spring campaign.
In the released campaign pictorial and video, Jihyo gave off overwhelming visuals and confident energy to match the modifier “Healthy Beauty Icon.”
She showed a professional side by freely crossing not only the colorful diva on stage but also the comfortable and natural side of everyday life.
In particular, Jihyo, who wore a mint-colored custom dress specially made for this campaign, showed off her goddess appearance by perfectly digesting the underwear look with her confident and colorful aura.
