The brand’s 26SS campaign “THE DAY, UNFOLDED” involving IVE‘s Jang Wonyoung was unveiled.
Jang Wonyoung, who has been a muse of the brand for three years this year, will showcase a new style of resolution with a relaxed silhouette and a bolder layering. This campaign captures the moments that are accumulated calmly in the familiar daily life.
The pictorials featured a variety of casual and comfortable styles that are good for daily use, to styles that stand out with sensual layering. In particular, Jang Wonyoung perfectly expressed the mood of the season with a lively expression and atmosphere like spring. In addition, it organized a variety of lineups that can be worn in the closet for a long time, centering on daily items such as light outerwear, knitwear, and sweatshirts, and suggested a sensual outfit through layering.
In particular, we have prepared a variety of knitwear that are good for broadening across inner and outerwear. The unbalanced “off-shoulder knitwear” emphasized femininity with a naturally revealed shoulder line, and added a point with a logo using chain embroidery. The “Layered Knit Cardigan,” which contains a cheerful spring day mood such as pink, olive, and purple, created a layered look as if it were overlapped with double button details and colors. In addition, the cardigan and halterneck sleeveless set, which add a cozy atmosphere to the hair, are attractive in that the chest is treated with shirring and incision.
Casual sensibilities such as “half zip-up sweatshirt” and “patchwork hoodie zip-up” are comfortable to wear with a generous over-fit, and are good for daily looks as well as campus looks and street looks. The leather Bomber jacket, which has increased practicality with artificial leather and half-length, has improved its completeness with detailed details such as wide diagonal plaques, bezo buttons, and flax prints. You can also find items such as off-shoulder sweatshirts, multi-strip knitwear, and lace-detailed V-neck knitwear.
Wonyoung naturally digested classical moods with her daily rhythm through this campaign. Through her cool fit and sensuous layering style, she showed off her comfortable charm without being excessive.
Meanwhile, IVE, which Jang Wonyoung belongs to, released its second full-length album “REVIVE+” on the 23rd. The album includes the double title songs “BLACKHOLE” and “BANG BANG,” as well as “Hush,” “Stuck In Your Head,” “Fireworks,” and “HOT COFFEE.” It also includes solo tracks for each member, including Jang Wonyoung’s “8,” which was partially unveiled at the second world tour “SHOW WHAT I AM” held at KSPO DOME (formerly Gymnastics Stadium) in Songpa-gu, Seoul in October last year.
