Lisa of BLACKPINK has once again proven her immense fashion power, this time through a high-profile collaboration between Nike and SKIMS. The special Nike x SKIMS collection sold out globally within moments of its official online launch, overwhelming both brands with unprecedented demand.
Among the standout pieces were the Rift Satin in bold Silt Red and the Himalayan Knit skirt, both of which disappeared from the website in every size and color almost instantly. Despite multiple restock attempts, the items repeatedly sold out, marking a major commercial milestone not only for the brands but also for a K-pop artist collaboration on a global scale.
The Nike SKIMS Rift Satin shoe reimagines the classic Nike Air Rift silhouette from the 1990s, blending its iconic split-toe sneaker design with a softer satin finish and ballet-inspired elegance. Meanwhile, the Himalayan Knit skirt was designed as part of a coordinated head-to-toe system aimed at empowering women through both style and comfort. Nike executives highlighted the attention to detail in merging performance innovation with SKIMS’ sculpting and inclusive fit technologies.
The excitement extended beyond online sales. Pop-up stores in cities including Paris, London, and locations in the Netherlands reportedly saw massive queues, with fans and fashion enthusiasts lining up from opening to closing. The electric atmosphere at these physical locations further underscored Lisa’s ability to transform a fashion drop into a global cultural event.
Lisa, who recently signed a long-term endorsement deal with Nike, also fronted a striking dance campaign video directed by Dutch choreographer Sergio Reis. Filmed in Paris, the ballet-inspired visuals emphasized fluidity and movement, showcasing how the collection supports both everyday wear and expressive choreography. Her participation went far beyond modeling, as she delivered dynamic dance sequences that highlighted the versatility and femininity of the pieces.
On social media, the campaign exploded in popularity. A Nike x SKIMS post featuring Lisa surpassed 6.7 million views and garnered over one million likes in record time. The choreography quickly sparked a viral TikTok trend, with hundreds of users across different countries recreating Lisa’s graceful yet powerful dance moves, turning the campaign into a global challenge.
Over the years, Lisa’s brand partnerships have consistently translated into measurable sales success and viral momentum. With this Nike x SKIMS collaboration selling out worldwide and dominating social media platforms, the Thai superstar once again demonstrates why she remains one of the most influential figures in global fashion and pop culture today.
